Seminar Overview:

  • Knowing when to tour
  • Self booking vs working with a booking agent and the AMID
  • How to set up a touring budget
  • Setting up a timeline of events
  • 30 min logistics checklist
  • Hiring the right publicist
  • Finding the right team
  • Being resourceful
  • Advertising (online and print)
  • Social media importance and scheduled release program (sales & marketing strategy, content, connecting with fans, give aways)
  • Maintaining and keeping the fan base
  • Merchandise on tour
  • Having a solid 3-5 year tour plan
  • APRA – making sure you’re earning LPR
  • Knowing when to tour internationally

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